How To Become A Trusted Friend To Your Customer

Many times marketers work so hard to make their company or product look big and established that they lose any type of personal connection with their customers. You would obviously trust the recommendation of a trusted friend over the recommendation of a billboard. Your marketing should make you become the trusted friend. Not another billboard.

How often have you seen a website that includes every benefit of the product. They include pages of the technical mumbjo jumbo for the three people that actually care. They even include every contact method imaginable and a few that are probably made up yet they don’t mention ANYTHING about how the product has personally affected someone or the personal story about why the product was created. The website made no attempt to become a trusted friend or even an acquaintance.

There are some simple was you can begin to become a trusted friend to your customer that we are going to cover. To become a trusted friend it helps if they can see who you are. One way to do this is through the proper use of pictures. I’m not talking about the free stock photo you are thinking of using with some person in glasses tapping a pencil on their lip. I’m talking about actual pictures of you and the people on your team that your customers will be interacting with.

A Picture Is Worth A Thousand Dollars

More people buy from a webpage that shows a human face than they do from a page that doesn’t have one (when used properly). If you aren’t using pictures in your marketing efforts then you should start right now. Let people know who is talking to them. If it’s a letter or an article, include a pic of the author. Have you created a new mousetrap? Let them see and meet the creator. It will work for you as long as you make it personal and absolutely compelling.

Some tips about good pictures to use. Don’t use the pic from your 1997 Cancun vacation that has your ex-girl/boyfriend cut out. The same goes for the Christmas photo in the sweater. Despite what your Mom says, it’s creepy.

A good picture should be close enough that the reader can connect with your eyes. Adequate lighting and proper focus should be a given but I’ll mention it for the retentive types. Sunglasses in pics are usually a bad idea unless it’s part of your persona or you are wanted for some type of crime.

From a marketing standpoint, smiling is best for building trust. If you want to go for the serious look just beware of the 2am mug shot kind of look that can easily happen.

Testimonials Sell For You

Let’s assume that you’ve added great pictures to all of the key places so know your customers know who you are. The next question that arises in the customer’s mind is, “Are you any good.” Testimonials help you answer this question before it’s even asked. Testimonials help people know in advance how good you are because they see other people telling them how good you are. Some websites have increased their sales conversion by as much as 20% just by adding testimonials.

Get testimonials from real customers who have benefited from your product. If you can get a picture too that’s even better. Some sites have improved conversion by adding an audio testimonial to their site that visitors can listen to online so that is something to consider. Be sure to include the person’s city and state so that they appear “more real” and ALWAYS get permission to use the testimonial.

Effective Communication Made Simple

Think about how you currently communicate with your customers. Are you communicating to them the way you would if you were in the room with them or are you coming across like a faulty theme park animatron? Out of the following greetings, which is more compelling and personal?:

Message From CyberWebNetcom

Or

A Letter From Jim Smith – CyberWebNetcom CEO

I prefer the latter. The best sales copy is usually written by listening to actual sales calls because it’s real. The same goes for all of your communication. Make it better by making it real.

A personal face on a company or product can be a huge asset when used properly. If you don’t believe me, just think Tom from MySpace, Jack from Jack in the Box, or even that Motel guy who always offers to “keep a light on for you.” People prefer to buy from people not from nameless soulless websites drifting anonymously through cyberspace. Put a face on your marketing and your customers will thank you with their business.

About the Author

Rayn Blane helps people create web videos and promote them to millions of people with little or no money. Discover how to produce & promote a Viral Video! Make a Viral Video! - Simple Tips & Proven Tactics!

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How You Can Make Money In A Down Market

The residential true estate market has reached an all time low anytime it comes to homes that are for purchase, foreclosures and the lack of passed emptors. Tries to spring pop out the promote again by lowering the comment rates skill not proven to be flourishing. Is this the end of the factual estate investment boom Utterly not As a subject matter of essential, this is the starting of yet a larger boom. You can class money in todays promote cleanly as you could every time the advertise was burgeoning. As a theme of the whole story, it is more leisurely as there is less contest.

While some amateur valid estate investors gave up each time the residential advertise crashed, those who really knew the activity accomplished that this spelled opening for each other to style also further money. Foreclosures are at an all era overpriced - so whatever does that brutal to the investor It means that there are extra foreclosures on the promote than there are buyers. Each time likened also the laws of get a hold of and entreaty, it can just malicious that the prices of the foreclosures are discarding even beneath than forever.

Banks at the present time do not inquired a foreclosure on their books. They half truths get rid of themselves. Years ago, you delicately saw foreclosures in bighted areas. This present day, you will see foreclosures in simply around every population. A number of workers bit off extra than they may chomp whenever the promote was prosperous. Some recruits borrowed hostile the equity of their abode and pulled off that they were paying added than whatsoever the contain was worth. A few recruits signed up for adjustable rate mortgages that they would not find the money for. And a number of recruits cleanly misplaced their vocations due to a stoop that some reject to accept that we are in.

For of the profusion in foreclosures, banks do not desire these capital on their books as they realize they are bound to lose also more capital riches. For this pretext, a knowledge investor can type a covenant also a bank to buy a abode that is headed for foreclosure before it enters the court procedure and charges the bank tens of thousands of dollars in legal expenses.

One way to do this is using the brusquest purchase. In this class of investment, the investor runs plus the owner of the assets who is cleanly striving to get out of the contract without it costing him any extra capital riches, and in addition to the bank to purchase a thing of real estate ahead it fees the bank change in the foreclosure. Given that banks recognize that it will not without difficulty cost them tens of thousands of dollars in legal bills, but time that they accommodate sits it removes at slightest 6 months for a foreclosure to go using the court system and after that the bank has to try to sell the admit, they are wiling to promote it the have room for for a lot less than the market review and whatever is these days owed on the land. This makes the bank agitated as they suffer gotten rid of the lodge without foreclosing and the previous owner excited as they can walk somewhere else from the transaction without any backlash.

The short trading is one way you can style change in todays behind market. To learn further, carry a authentic estate investment road. There are a great deal of incidents out there for skills investors.


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Refinance - Consider All The Options

The decision to re-finance a home mortgage is a serious decision which should not be taken lightly. Homeowners should give this decision a great deal of consideration to ensure they are making the best possible decision for their financial situation and personal involves.

A few components to agree anytime deciding whether or not to re-finance is the make of loan to select, the lender to choose, the fees interrelated along furthermore re-financing and the hassle of the set of rules.

Agree All of the Choices
Homeowners who are mercilessly accepting with re-financing owe it to themselves to believe all of the options handy to each other. They may labor under a pal who recently refinanced as well as a defined type of loan but this may possibly not be the way out for all homeowners.

Each homeowner should accept as true that their surroundings to be human being and not potential to precisely mirror the situations of others.

A handful of the choices to accept as true that include the type of re-financing loan. The important choices are fixed awareness rates and adjustable thought tolls. There are likewise mortgages which combine these two alternatives.

The homeowner may know-how a exact brand of mortgage in announcement but the lender may or may not be eager to grant the homeowner this make of loan. Lenders are further doable to offer intent thought mortgages to homeowners plus apposite credit and adjustable rate mortgages to homeowners in addition to vagrant credit.

Accept as true that the Lender
Homeowners will similarly pass through to thoroughly believe the lender they pick. This is keystone as not all lenders are flowing to be willing to grant the identical comment tolls and tongue to the homeowner.

Homeowners may know-how to obtain quotes derive pleasure various many lenders in a curtest phase of occasion to type an exact comparison. This is elementary for awareness duties can amendment without announcement and homeowners who wait too long-lasting to type a poll may obtain the rate they were initially quoted is no longer within reach to themselves.

When choosing a lender the homeowner should similarly consider how receptive the lender is to their questions. This is fundamental as a lender who does not pay notification to the homeowner or answer to their interrogatives in a ahead of time generate can brand the system of re-financing substantially added demanding than cardinal. Selecting a lender who throws up slightly higher duties but is extra prone may be warranted.

Consider the Value of Re-Financing
Re-financing is not cheap. There are assured fees interrelated plus re-financing. These charges are generally entirely parallel to the finishing up expenses connected also creating an monolithic mortgage on a assets.

These expenses may accommodates application fees, loan origination fees, assets tolls, inspection costs and different diverse substance. These expenses can be to a certain extent lengthy and homeowners may dig up they are always departed paying further than the benefits they are pouring to benefit savours re-financing. In this make of atmosphere the homeowner should type the choice not to re-finance for it is not a financially blare poll.

Consider the Hassle of Re-Financing
Lets face it; re-financing can be an total hassle. The time and vigor tired going through countless re-financing choices and contacting lenders to see who will confer the numerous luck-filled tolls can be moderately disturbing.

A homeowner should consider the moment and fight want for this endeavor in deciding whether or not to re-finance. Just named, refinancing is a hassle and homeowners may more adept assign their period and relatives and friends rather than surging about aiming to capture the befitting tolls in town.


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