Even When Times Are Really Tough - What Are The Best Ways To Create Home Business Wealth In 2008?

Picture this, spending 30 seconds at an ATM machine and checking your orderly balance will answer the next question.

Is your current Home Business Plan - cash flowing very well? And positioned carefully for 2008?

Has the gas bill that's literally doubled kept you and the family home a bit more these days? What if you could turn that idle time into a home based business somehow? Many families globally are asking themselves that same question tonight. Combined with challenging job conditions, the work at home option now sounds really attractive.

How do I go about finding the Home Business that fits me like a glove?

The answer to that is you can Have Both. You can hand fit your home based business to your goals like a pro ball player does his prized well worn, championship glorified - winning glove. Now that you realize what you want, let's work on the How to accomplish it starting today.

If I started all over today, I would research the current hot sellers within my sphere of knowledge. I would do this mostly online. Also, be a mental note pad for new trends as you make your daily rounds. I go as far as bringing a digital audio recorder with me to capture Ah-Ha moments.

After the type of home business research is complete ñ Next is the Creation of your Home Business. This in the US can be done online. Be sure to learn the proper structure of your home business before your officially record it however. There are numerous tax and asset protection implications to fully understand first. I will recommend a link in my resource box for a really good Home Business Tax and Asset Protection resource.

After we formed your new home business venture ñ Next is Public Relations and Marketing.

Good Public Relations is essentially Sharing with the world your home business benefits, value, products and services Never forget your Uniqueness to the potential customer. What really makes your Harley in particular - Gleam!

Great Marketing is synergistic with exceptional Public Relations campaigns. Yeah I know that huge corporations have both marketing and Public Relations departments. In today's world - great marketing is generating all forms of positive response. Everything is in synergy for maximum effectiveness to thrive in 2008.

In preparing this feature article, I had a revelation. I figured out a major reason why are people not in their owner home business sooner. A Home Business Tips 101 initially reader thought it would typically cost $150,000 to start up a home business. Apparently he was looking through a retail store's windows. And thinking through it's doors.

I had to smile and remember the Brick and Mortar days myself. It seemed to cost a small fortune to even pt up your shingle, so to speak. Marketing costs were Radio, TV, Newspapers and Trade Magazines back then. Much more marketing expense overhead before the internet.

Fast forward into today ñ home business is very much alive due in credit to a concept called internet marketing. This form of marketing has evolved into it's own entire world of marketing segments. Most are sound home business marketing strategies to discover for yourself.

Finally, Never ask your clients to wait for your product or service. Unless it is understood between both of you ahead of time. You never want your clients to have to wait on you for anything. It is your duty to serve them as fast as you can so that they are completely satisfied and happy with the service that you are giving to them. Make sure that you are giving your clients the attention that you deserve. This is going to be a good decision on your part because once you make your customers wait, you will see that they will start to lose their patience with you easier and you may end up losing precious business that you depend on.

For more revealing home business wealth creation and passive income secrets of cash flow, Click on the links in the Resource box below. Glen B. Stewart

About the Author

Enjoy this Life Transforming Home Business Resource as my Gift to you. - Glen B. Stewart If you know the value of Home Business wealth building - Get daily Home Business Secrets and Work at Home Parent Resources

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How To Become A Trusted Friend To Your Customer

Many times marketers work so hard to make their company or product look big and established that they lose any type of personal connection with their customers. You would obviously trust the recommendation of a trusted friend over the recommendation of a billboard. Your marketing should make you become the trusted friend. Not another billboard.

How often have you seen a website that includes every benefit of the product. They include pages of the technical mumbjo jumbo for the three people that actually care. They even include every contact method imaginable and a few that are probably made up yet they don’t mention ANYTHING about how the product has personally affected someone or the personal story about why the product was created. The website made no attempt to become a trusted friend or even an acquaintance.

There are some simple was you can begin to become a trusted friend to your customer that we are going to cover. To become a trusted friend it helps if they can see who you are. One way to do this is through the proper use of pictures. I’m not talking about the free stock photo you are thinking of using with some person in glasses tapping a pencil on their lip. I’m talking about actual pictures of you and the people on your team that your customers will be interacting with.

A Picture Is Worth A Thousand Dollars

More people buy from a webpage that shows a human face than they do from a page that doesn’t have one (when used properly). If you aren’t using pictures in your marketing efforts then you should start right now. Let people know who is talking to them. If it’s a letter or an article, include a pic of the author. Have you created a new mousetrap? Let them see and meet the creator. It will work for you as long as you make it personal and absolutely compelling.

Some tips about good pictures to use. Don’t use the pic from your 1997 Cancun vacation that has your ex-girl/boyfriend cut out. The same goes for the Christmas photo in the sweater. Despite what your Mom says, it’s creepy.

A good picture should be close enough that the reader can connect with your eyes. Adequate lighting and proper focus should be a given but I’ll mention it for the retentive types. Sunglasses in pics are usually a bad idea unless it’s part of your persona or you are wanted for some type of crime.

From a marketing standpoint, smiling is best for building trust. If you want to go for the serious look just beware of the 2am mug shot kind of look that can easily happen.

Testimonials Sell For You

Let’s assume that you’ve added great pictures to all of the key places so know your customers know who you are. The next question that arises in the customer’s mind is, “Are you any good.” Testimonials help you answer this question before it’s even asked. Testimonials help people know in advance how good you are because they see other people telling them how good you are. Some websites have increased their sales conversion by as much as 20% just by adding testimonials.

Get testimonials from real customers who have benefited from your product. If you can get a picture too that’s even better. Some sites have improved conversion by adding an audio testimonial to their site that visitors can listen to online so that is something to consider. Be sure to include the person’s city and state so that they appear “more real” and ALWAYS get permission to use the testimonial.

Effective Communication Made Simple

Think about how you currently communicate with your customers. Are you communicating to them the way you would if you were in the room with them or are you coming across like a faulty theme park animatron? Out of the following greetings, which is more compelling and personal?:

Message From CyberWebNetcom

Or

A Letter From Jim Smith – CyberWebNetcom CEO

I prefer the latter. The best sales copy is usually written by listening to actual sales calls because it’s real. The same goes for all of your communication. Make it better by making it real.

A personal face on a company or product can be a huge asset when used properly. If you don’t believe me, just think Tom from MySpace, Jack from Jack in the Box, or even that Motel guy who always offers to “keep a light on for you.” People prefer to buy from people not from nameless soulless websites drifting anonymously through cyberspace. Put a face on your marketing and your customers will thank you with their business.

About the Author

Rayn Blane helps people create web videos and promote them to millions of people with little or no money. Discover how to produce & promote a Viral Video! Make a Viral Video! - Simple Tips & Proven Tactics!

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