The Secrets Of Success With Leaflet Distribution

We all know that leaflet distribution is one of the most basic forms of door to door marketing campaigns available to a company.It also has the added benefit of allowing the success of a particular distribution campaign to be measured.

With many forms of advertising, it remains consistently impossible to rate the success of a campaign without vox-popping every customer that comes through the door.Not so with the use of leaflets.

One of the ways that successive campaigns can be used as a yardstick to measure a return on investment is by incorporating a promotion into the printed advertising material.Typically this would be a money-off code or voucher that will be surrendered at point of sale or booking.This allows direct analysis of expenditure over income in a particular campaign.

Having a variety of promotional campaigns with varied offers will allow an understanding of which area yields the most favourable reaction from a potential client base.By targeting certain areas that have a high yield, and choosing to drop a campaign in less responsive demographic areas money will be used to the best advantage.

This method relies somewhat on trial and error, but there is help available out there to help focus your door to door marketing strategy at a target audience.Distribution companies have reams of data on the populous, from age and sex to ethic background and favourite pastimes.

By using this information collated from surveys and censuses, it is possible to produce a leaflet distribution package aimed at the right potential customer.This type of consumer targeting is successful in big name retail and countrywide events.

Despite this success, leaflet distribution is generally synonymous with the promotion of local services.Localised door to door leafleting helps to promote local offers from supermarkets alongside the services of a window cleaner, gardener or mobile car valet service.

The one area where this has success that can be measured above the rest is in the fast food industry.The use of leaflet distribution to promote pizza, kebab, deep fried chicken and various other take away options is more likely to result in increased sales than any other type of marketing campaign for that industry.The secret is simple.

The way a leaflet is designed uses something called a call to action.This essentially encourages the customer to order or enquire about the product.This can be comprised of simple statements such as 'call now', 'buy now' or 'order now'.Because the leaflet can be used as a menu, there is an added advantage for the fast food sector.

Not many other industries can use the small scale advertising media as a catalogue of products.It is because everything the establishment can offer is on one advertising medium that the consumer responds so well.This is known as product placement, and essentially, this allows the food to be placed in the home before an order has even been made.

The very nature of fast food ordering relies on a certain apathy within the consumer to hunt and gather supermarket food, and therefore allows the medium of door to door leaflet distribution to be a quick fix solution.It also has the greatest potential feedback rate of any door to door campaign, as a delivery to an address is confirmation that a campaign has been successful, and continues to be so.

About the Author

Dominic Donaldson is an expert in the marketing industry.

Find out more about leaflet distribution and how it could boost the profits of your business visit Mailbox Nationwide.

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Real Estate Training Course Tips With Simplified Property Analysis

Before you start making offers, learn how to analyze a deal. Many Investors have multi-page spreadsheets that list the return on investment 15 years down the road. It lists every conceivable expense that could ever incur.

If you need a calculator, it's probably not a deal. If you are running these numbers to tell if it's a deal, it's not a deal. If somebody says, I have a house and the after repaired value is $100k, it needs 10k in work and you can pick it for $50k. That's a deal, right?

Remember most deals are made, not found. This means it wasn't a deal until after the negotiation process. You want to hit home runs, especially on your first deals because you need to make sure there is plenty of profit in the deal. The worst thing you can do is get involved in a marginal deal and get discouraged before you get started.

Get used to analyzing and making offers before you get off the first call. The goal is to get your offer to them and start the negotiation process.

Just starting out? I still want you to see the properties before closing on them but eventually you'll complete the transaction without looking at them just like we do. Don't worry because I have included specific techniques to do the work for you.

Before I make an offer, I need the answers to 2-3 questions.

After Repaired Value: People tell me 'the current value is $___'. This makes no difference if it needs work. We're not basing it on 'as is'; we are basing the value on after repaired value. The first thing I need to know is what's the after repaired value?

Amount of Repairs: What's it going to cost to fix up? This is where you're going to catch a little resistance from people and especially with Realtors because they don't want to commit to a figure. One of the phrases that I use alot is 'just a ball park'.

Potential Rent: If this is a rental type property I'll need to know what kind of cashflow it's going to have to make sure the numbers work at the total cost. I'll need to know if it's a For Sale by Owner, what's their loan balance and are they current on the payments. You're probably thinking that the seller or realtor doesn't know this information or won't tell you but I'll show you in the section on negotiating exactly how to ask those questions and get your offer to them before you get off the phone. I'll show you how to make low offers and not have them hang up on you.

In my market we have to be able to wholesale houses at 70% of appraised value. (This may be different in your market) This includes purchase, repairs and closing costs, so I have to buy the property at 60% - 65% or less.

When running numbers, you always want to use worse case scenarios. For example, if your seller says that the house is worth $80-$85k, you are going to use the $80k. If they tell you it needs $10- $15k in work, you are going to use the $15k. We always figure in the rehab closing cost, so that is the worst case scenario.

If an Investor is paying cash or has their own money, they'll actually make out better. If they also do some of the repairs themselves, they'll make out better. Because we are basing our rehab cost on hiring someone else to do the work and we've already gotten 2-3 estimates on the repairs, we give those to the buyer.


About the Author

For more articles and a 10 part e-course on how to create your own Ultimate Buying and Selling Machine! plus over 50 training audios, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access

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