Free Press: How To Get Major Columnists, Journalists And Reporters To Talk About You In Articles

There's no doubt that at some point in your career you've had a new product to sell, a new service you're offering or some other piece of news that you knew would make a great story in a magazine or newspaper which could provide some great free marketing for you. The next thing that probably crossed your mind- how could you make that happen?

For most people, the problem is that they stop right there, at the "wondering" stage and just have no idea how to go from having a great story to tell to getting written up in a local or national publication. Well, not anymore! We're going to take care of that problem right now by showing you how to get noticed by writers so you can open the door to free press.

Let's look at this issue with an example that you are probably more familiar with first, then, we'll tie it back into the subject at hand: getting free press. If you want to do business with someone, you usually have to connect with them several times and create a relationship of some kind, right? There aren't many people left in this world who hear a message for the first time and bite right into it. There's simply too much clutter flying around to take notice of everything, so most of us have to be reminded of the same message 7-9 times before we take notice of it. These writers are no different: so, what you have to do is try to find a way to start a conversation with them and build a relationship. It's no different than you would do with any prospect in your business. So, let's look at how you can introduce yourself and start a conversation.

Most publications publish the email address of the writers at the bottom of each column and oftentimes they even solicit a response. You will usually see a tagline that reads something like:

Questions or comments about this article? We'd love to hear from you! To let Jon know what you think of his article, email him at example@example.com

How many people do you think actually take the time to email these authors? Right, not many. We even know some authors who wonder if anyone ever reads their columns! They're dying to have somebody give them some feedback or correspond with them. They often just want someone to take notice of them, so this is where you can score some major points. Just take a few minutes to send the writer an email letting them know what you thought of their article. Just look at it as if they just started a conversation with you, laying out their entire point of view, and now they have paused and are waiting for you to give them an answer. It's that simple. Even a short email that simply says, hey, "great article! I can't wait to read some more of your work!" is a great start.

Most authors of major publications also have blogs in addition to their columns where they write on a more regular basis. And most of these blogs allow readers to post comments on the blog. So, run a google search for the author's name or look in the publication to see if you can find a web address for their blog. If you find one, go to the blog address on your computer and bookmark it or subscribe to it by email or RSS (Really Simple Syndication - explaining this technology is beyond the scope of this article, but it's a great technology that streams news and articles directly to you without you having to ever go back to the source to get it. Check it out, it's great!). Be sure to check at least every few days to see what they are blogging about. Whenever you have something to say about their blog, you can post a comment. It's the same concept as emailing them after you have read one of their columns, but, you don't have to wait for the next publication to be printed, you can keep up-to-date and keep the "conversation" going whenever you like.

Once you have started some ongoing dialogue with a writer, and have started to build a relationship, don't you think they might pay attention to you when you have a story for them? They sure will! Good luck and let us know about your success from using this strategy.


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How to Make Money With Clickbank

Affiliate marketing has become one of the most prominent ways to make money online. Many people have marketing and sales skills, yet do not have anything to sell, leaving their talents untapped. With affiliate marketing, one can sell someone elses products, and then take a commission off each sale they make. Being that affiliate marketing is so intensely popular these days, networks have emerged which bring together affiliates and Internet marketers. One of the most widely known affiliate networks is Clickbank, which offers literally thousands of products available for promotion.

Starting out with Clickbank is relatively simple. First, you need to set up an account, which you can do quickly and easily at the Clickbank website. After that initial step, you are basically ready to start selling. By visiting the marketplace, you can browse through all the various products to find one you would like to promote. There are many things you must consider when deciding on a product to sell. While many people believe that the commission rate, which usually ranges between twenty five and seventy five percent, is the most important factor, it actually falls behind many other considerations.

Even if a product has a low commission rate, if it is in high demand and easily sellable, you can make a lot more money by selling a lot of that product then a few of another product with a high commission. Spend time researching different products to get an overview of the demand for each of them. The higher a demand for a product, the higher the chance you will be able to sell it. A baseline to work off of can be derived by asking yourself the question, Would I buy this product If you would, then there is a good chance other people would as well, and it is something you should contemplate utilizing.

Being that there are so many products to choose from, you may have a hard time deciding on just one. The great thing about Clickbank is you can promote an unlimited number of products. Of course, it is best to focus on a few premier choices, as if you diversity too much, you may end up not being able to sell anything. If you are going to sell multiple products, it is best to stay in a single industry. For example, you do not want to have four dissimilar ads all next to each other, as it is somewhat disorienting to the consumer. By focusing on one specific niche, you greatly increase your chances of success and your sales.

If you already have a website, you can integrate Clickbank products right in to it as if they were normal advertisements. You may prefer, however, to start a website that focuses specifically on promoting Clickbank products. Successful Internet marketers often take this path, designing a website in a targeted niche that sells dozens of related Clickbank products.

Launching a website entails many steps, including purchasing a domain name, finding a host, and installing a template or hiring a web designer. To drive traffic to your website, you can write articles related to your niche and host them on your site, as well as submit them to article directories. Promoting a Clickbank website is like doing so for any other business, and you have consistent access to new products that you can add wherever and whenever you prefer.


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